Do you want to fire up your business to lasting success?Then use the IGNITE model explained and evidenced in this insightful new book. Inspiring vision, Galvanising for action, Nurturing the team, Increasing everything, Tell, tell and tell again, and Embedding for success, are the fundamental cornerstones for business success. Explained, expanded and brought to life by the author, the hugely practical advice presented in this book will help you to lead your business to greatness.“I really enjoyed reading this book, especially the clear understanding of how success is driven by how you perform under pressure, which is a trait that can be learned and developed. Andrew’s book will help you perform to your highest level. Insightful, practical and accessible—I have no doubt it will make you a winner.”Sir Clive Woodward, World Cup-winning rugby coach and business leader“Andrew Selley has used his extensive experience to write that rare thing—a practical business book. The clarity he offers is matched by a vivid storytelling approach to ensure the reader can then apply the insight for real. Read and learn and act!”Sir Ian Cheshire, Chairman of Barclays UK"Whenever I find myself in a leadership or business growth struggle, I think 'What would Andrew do?' Our conversations, and this book, have condensed 30 years of experience into powerful and practical advice for any entrepreneur, executive or leader that wants to grow their business and influence in life. Carry this with you everywhere." Craig Ballantyne, Business Coach and Serial Entrepreneur