A way to cycle employee satisfaction and customer satisfaction: Motivate employees to contribute and boost business performance (Japanese Edition)
A way to cycle employee satisfaction and customer satisfaction: Motivate employees to contribute and boost business performance (Japanese Edition)

How to Read A way to cycle employee satisfaction and customer satisfaction: Motivate employees to contribute and boost business performance (Japanese Edition) DOC

"忙しい社長が３０分で要点をつかめる、JCPO社長のためのエッセンスブックシリーズ。社員満足と顧客満足を循環させて、業績を伸ばしていく画期的手法「ＥＳ-ＣＳチェーン」を構築する具体ポイントを解説した社長必読の要点書。第1章　社員の能力を引き出すことが経営に与える大きなメリット第２章　ＥＳ-ＣＳチェーン構築のポイント（１）動きたくなるビジョンと事業運営第３章　ＥＳ-ＣＳチェーン構築のポイント（２）強みを活かした働き方第４章　ＥＳ-ＣＳチェーン構築のポイント（３）顧客との関係を深める考え方第５章　ＥＳ-ＣＳチェーンの構築を目指して]■著者　村木 則予（むらきのりよ） について経営コンサルタント。社員満足と顧客満足を両立させ、善循環を起こす仕組みづくりのスペシャリスト。大学卒業後、採用関連や広報、ＩＴ系企業で、人材開発にまつわる実務経験を重ねた後、組織改革の研究を開始。男女雇用機会均等法の第一世代として、働く環境の変化を肌身に感じつつ、多くの経営者が最優先する利益創出に向けた組織づくりを探求。その一つとして手掛けたのが、「人材の幸福感と業績が両立する企業の質的研究」。この研究を通して、働く人の満足感や幸福感が高く、業績も業界平均以上という企業の共通項を発見、マス・アイデンティティと名付けて、最新のマーケティング手法を組み合わせて「ＥＳ-ＣＳチェーン」として体系化に成功。多くの企業から注目される中、その普及のために株式会社アトリオンを設立。働く人が幸せになり、顧客満足を実現し、業績を押し上げる夢のサイクルとして、いま全国の経営者から高い評価を博している。

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