This is not just a book. This is a KIT comprising a Book, Videos created to support the learning and an Implementation Enabling Book. The videos are uploaded on the net and accessible to the book readers. The book focuses on leveraging the power of influence, inherent in human beings, to boost sales. It analyses the power of influence and how this power has been used for ages across communities and societies. It explains how we need to leverage it to create R.A.M customers. It is about focusing on creating R.A.M customers. Referrals Advocates Mentors The power of R.A.M customers, their influence on the performance of the company is discussed in depth. It goes on to describe the importance of developing and sustaining R.A.M customers. The role of the sales team in creation of R.A.M customers is presented in a holistic manner. This KIT is designed for you.... If you are involved in customer interactions... This KIT will help you Transform into a Sales Professional! If you lead a team involved in customer interactions... This KIT empowers You! If your business involves customers!!! This KIT will help you... Transform your Customers to a SalesForce! If you are responsible for the performance of your Sales Team... Don’t wait for your company corporate Training Division to intervene & support you ... This KIT will transform your sales team into a powerful force.